Tonight we were watching one of the biggest football games there is – El Clasico. While Real Madrid beat Barcelona 2:0, let’s have a look at economic impact of this game.
Goals from young hotshots Vinicijus Jr and Mariano Diaz gave Real Madrid the win. Rojilblancos got the first place on the La Liga table, too. But apart from world-class football, this game is world-class in attracting viewers and generating money.
El Clasico always generated millions, even before big TV deals, and international fan bases of two clubs. Spain is a big country, and ever since the television was airing matches the Spanish speaking world was interested in this game. Huge audiences from South America always watched El Clasico. Nowadays China, USA, and even Japan, Australia and some other countries have an enormous number of Barca and Real fans.
Real ($3.65 billion) and Barcelona ($3.55 billion) are the second and third most valuable sports franchises in the world. Only the Dallas Cowboys are worth more.
For instance, one El Clasico in 2016 generated $42.5 million in media value for sponsors, according to Nielsen Sports. The value is derived through jersey sponsors, logos on cleats, advertising in the stadium, on-screen graphics and more.
We can easily show you on what rate these two clubs grow economically. Just look at this quote from “The Economic Impact of El Clasico” report from 2017.
“In 2003 for every € 1.000 produced by the Spanish economy, about € 0,40 was coming from Real Madrid and FC Barcelona.
In 2009 for every € 1.000 produced by the Spanish economy, about € 0,71 were coming from Real Madrid and FC Barcelona.
In 2016 for every € 1.000 produced by the Spanish economy, about € 1,11 were coming from Real Madrid and FC Barcelona.”
Some say this game is bigger than life. Well. it’s bigger than the Spanish economy for sure.